Frequently asked questions
In order to transform the packaging industry, we must first take responsibility.
Get Ready for EPR:
A Guide for Your Brand
Steps to help your business embrace
Extended Producer Responsibility (EPR)
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WEBINAR RECORDING: Embracing Extended Producer Responsibility (EPR) for Packaging
How New Packaging Laws May Affect Your Business
New extended producer responsibility (EPR) laws in the packaging sector will drastically impact how businesses package their products. This webinar will break down the critical implications of EPR for various industries including food and beverage, and provide a roadmap for preparing your business for these changes.
This session will help you understand the new regulations and adapt your practices to stay compliant and sustainable. Join us to learn how EPR will shape the future of business operations and discover strategies to ensure your company's success in this evolving landscape.
Thank you to Naturally San Diego for hosting this webinar and for fellow members for joining us!
New recycling regulations are coming. Here's how to gear up for success.
All industries are facing a tectonic shift with new extended producer responsibility (EPR) laws taking effect. From product design to end-of-life disposal, these regulations will completely reshape how outdoor brands make, sell, and take back their products.
Consumers are more aware of packaging waste than ever before, and sustainable packaging is seen not only as a reflection of your company’s commitment to the environment but also as a key brand attribute.
If you’re confused by sustainable packaging vernacular or how to begin, you’re not alone. Join sustainable packaging experts Wes Carter and Caroline James for an informative webinar with other members of OIA to learn how to meet this demand while developing a plan that’s based on your unique business and sustainability goals.
In this info-packed webinar, you'll get an in-depth look at the critical impacts of EPR and a clearer roadmap for getting compliant, including:
Demystifying EPR
What the New Laws Meanfor Your Brand
Aligning to EPR
Tips for integrating EPR into your sustainability initiativesProactive Next Steps
How to get aheadof the transition
Our Team
Caroline DeLoach, facilitator
Director of Sustainability, Atlantic Packaging & A New Earth Project
As Atlantic Packaging’s first Director of Sustainability, Caroline advises Fortune 1000 companies across industries on their sustainable packaging challenges, thinking through issues from recyclability, to consumer behavior, alternative materials, and regulations.
With a background in policy, business, and industrial ecology, Caroline brings an interdisciplinary approach to navigating material sustainability. She’s passionate about the connection between the circular economy and climate action, and she prioritizes helping young people find sustainability careers that leverage their strengths.
Lyn Tally, moderator
Sustainability Educator & Advocate for A New Earth Project
Lyn Tally is a Sustainability Educator and Advocate with a diverse background in health, mindfulness, and sustainable living. A former professional ballet dancer with the Boston Ballet, she has spent nearly two decades as a corporate wellness consultant, specializing in stress management through her UNWIND® program.
In 2022, Lyn joined A New Earth Project, focusing on eco-friendly packaging solutions, responsible recycling practices, and the connection between wellness and environmental stewardship.
How Does Extended Producer Responsibility Work?
1. Reduction Targets
When it comes to packaging, EPR legislation employs a bevy of carat and stick incentives to shift producers away from problematic single-use plastics, into more earth friendly materials that can remain in circulation or be easily digested.
2. Shifts the Cost Burden
Today, consumers are paying top dollar for a recycling system that isn't functioning. EPR changes that, putting manufacturers on the hook for the proper collection, sorting, recycling, composting, and disposal of the waste they create. Consumers, after all, shouldn't be double paying for waste cleanup.
3. Clarity and Consistency
It's way past time to end the confusion around what's recyclable and what's not. Thanks to intelligent EPR policy, recycling (and composting) logos will only appear on materials that are ACTUALLY being recycled or composted at scale, and the same rules will apply across the entire states. And if we're successful, the whole country.
4. Encourages Innovation
Whether it's designing new reuse and refill systems, or earth digestible materials, by leveling the playing field, good EPR policy is designed to encourage the acceleration of innovation.
5. Funds Mitigation
Cleaning up existing messes and making sure disadvantaged communities aren't faced with the waste burdens is a key component of intelligent EPR.
What's the Producer Responsibility Organization (PRO)?
PROs are established by manufacturers themselves or by government agencies to ensure EPR programs are effectively implemented and that manufacturers comply with EPR.
Anyone who sells packaging into the state of CA must join the PRO and pay the agreed upon rates for packaging that the PRO says. This is how the PROs will raise funds that go into improving recycling programs and composting systems.
Anyone who sells packaging into the state of CA must join the PRO and pay the agreed upon rates for packaging that the PRO says. This is how the PROs will raise funds that go into improving recycling programs and composting systems.
Stay ahead of the changes.
Sign up now to watch the webinar on-demand and future-proof your brand!
Atlantic Packaging was founded over 75 years ago and is now the largest privately held and most technical packaging resource in North America. Atlantic supports major consumer product packaging needs across virtually every manufacturing vertical, specializing in packaging optimization through technology and comprehensive programs to drive sustainable value.
Our programs include critical application packaging with a strong focus on equipment, high-performance materials, technical service, and sustainability. Our core competencies are in stretch and shrink packaging, fiber-based packaging, case erecting and sealing, labeling, and direct food packaging. Atlantic continues to expand our national footprint to better serve our multi-location customers. With our hybrid model of manufacturing, distribution, and technical service, we have developed national cost-savings programs to serve Fortune 500 consumer products companies.
In addition, we launched A New Earth Project, the sustainability initiative of Atlantic Packaging, to drive our commitment to educate, inspire, and collaborate with brands of all sizes on how they can make real and lasting changes toward their sustainability goals.
Learn more at atlanticpkg.com
An initiative of Atlantic Packaging, A New Earth Project is a coalition of outdoor enthusiasts, industry-leading brands, and innovative, environmentally conscious packaging suppliers to find and scale sustainable packaging solutions to stop plastic pollution from ending up in the world’s oceans, lakes, and rivers. As a catalyst to build awareness, increase education and inspire action, A New Earth Project brings together the voices of ocean and water advocacy and the global supply chain to solve these problems while providing sustainable packaging solutions for brands of all sizes. It’s about all of us, it has to be.
Learn more at anewearthproject.com